Alexander Krasovskyi

Alexander Krasovskyi is Head of Design at Scantra. He joined recently. He has been designing for a lot longer.

His work sits where an idea stops being a sketch and starts being a physical object. That means print methods, placement, surfaces, and the gap between what looks right on screen and what survives a print run. A logo that works on a website does not automatically work on a bottle, a cap, or a woven label. Someone has to make that call before it goes to production.

At Scantra he leads design across the range: custom products, brand adaptations, and the details that decide whether something looks considered or looks cheap. Print quality. Colour matching. Knowing when to scale a mark down instead of filling the space.

Type, material, placement, restraint. That is his corner of the business. And the question underneath it: why some branded products look like a brand and others just look like a logo on a thing.