Emil Gummesson

Emil Gummesson runs marketing at Scantra and is a partner in the company. He works on both sides of the same problem: campaigns for Scantra, and campaigns for the brands Scantra supplies.

That second part matters. Most people who order promotional products are marketers, and most marketers order them for a reason: a launch, a trade fair, a recruitment push, a thank you that needs to land. Emil comes from that side of the table. He knows what a campaign is trying to do, which means he knows when a product supports it and when it is just spend.

At Scantra he leads marketing strategy and campaign work, and he sits close to clients who are building theirs. Positioning, timing, budget, and the unglamorous question of what a brand actually wants people to remember afterwards.

Campaigns, brand, audience, timing. That is his corner of the business. And the question underneath it: what makes a promotional product part of a campaign instead of a leftover from one.